Walk Like A Ram
Brand Strategy | Creative Platform | TV | Digital | Design | Outdoor | Radio | POS | Local | B2B | eDM
Since launching our Greater Together brand platform, RAMS achieved record consideration and settlement growth. In our most recent campaign we further strengthen RAMS’ unique position by highlighting the feeling of confidence Australia’s first home buyers and self-employed gain by having a home loan specialist by their side.
Set to an upbeat and highly memorable reimagining of The Four Season’s ‘Walk like a Man’, Walk like a Ram joyously comes to life across an array of national channels and local area marketing.
In Greater Together, Richards Rose has created a brand idea that will help us motivate our entire business as well as the customers and audiences we’re engaging with. It’s the perfect, and importantly, deliverable articulation of how we operate as a business.
Christian Johannson, RAMS Head of Marketing