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Emotional vs Rational? Left-brain vs Right-brain? It has always been our strong instinct that people buy on emotion first and now this belief is backed up by empirical evidence.

The more we can engage and emotionally prime people with the right feelings towards a brand (System 1), the more they will then search for rational reasons to support those feelings (System 2). Not the other way round.

At Richards Rose, we work through our proven ‘Move Model’. This rigour helps us and our clients arrive at the right strategic platform and organising-idea. The creative idea can then unfold across a variety of channels and environments, providing clarity, consistency and greater efficiency for our clients.