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Strategy | Creative Idea | TV | Video | OOH | Radio | Social | eDMs

The Lottery Office is the Australian pioneer of the international lottery industry, allowing Aussies to confidently purchase tickets in the world’s biggest lotteries where jackpots can reach over $1 billion.

So to demonstrate the stratospheric amounts you could win, we came up with a simple yet tantalising idea; Get more zeros in your life.

We designed and created a dedicated team of nine life-sized Zeros to tend to a jackpot winner’s every wish. When they line up next to our winner, she becomes the ‘one’, alluding to the eye-watering amount of $1 billion. Together they star in brand and retail executions ensuring all communications are fun, distinctive, and oh so memorable…