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There’s a giant in all of us

Brand Strategy | Creative Platform | TV | Video | Digital | Design | Outdoor


The Giants are a brand full of unbridled optimism. It’s a story that is aligned with the values of hard working Australians, especially in Western Sydney. We created an inclusive positioning and brought it to life via TV, and an emotive content series; starting with AFL, then AFLW and now Netball. ‘There’s a Giant in all of us’ simply means, let’s awaken our potential in everything we do.

This campaign captures the energy, connection and emotion you feel for three hours at a GIANTS game.

Dave Matthews, CEO.