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Brand Strategy | Creative Idea | TV | Digital | OOH | Social

eftpos is a brand with a genuine purpose; to do good for Australia. Our first task was to demonstrate how choosing eftpos in your mobile wallet can help you stay on top of your day-to-day money. So via a new creative platform, we show the joy a little tap can bring to your life. ‘Your money, well spent’ praises and encourages the choice to lead a mindful, happy life within your means. ‘Your money’ refers to the item you’ve purchased, whilst ‘well spent’ refers to the emotional reward. The eftpos mobile wallet sits at the heart of every execution and meaningfully connects the two.