THE DIAL THAT PUTS A SMILE ON YOURS

Creative Idea / TV / Digital / Video / Homepage / Social / POS / eDM

In the latest chapter of our ‘Nothing can frighten a Triton’ campaign we showcase Mitsubishi’s legendary Super Select II 4WD technology. It’s a dial that allows the driver to seamlessly flick between different drive modes and gearing for maximum traction in any situation or terrain.

But rather than get too functional, we chose to focus on the emotional benefit of this clever technology. We positioned it as ‘the dial that puts a smile on yours.’

However, we made no guarantees how long that smile would last…