Dr.Pilkington’s Miracle Cider
Vale Brewing had a distribution deal, some brown bottles and a whole bunch of delicious apples. The rest was up to us.
There would be no advertising support, we had to enter a crowded market and “win at the shelf”. Inspired by the snake oil salesmen of the wild west, and their miracle cure-alls, we came up with the name, created the quirky brand personality, and designed the packaging. All on a budget so small
you could lose it down the side of your couch.
We can happily report that some five years after batch No.1, the good Dr.Pilkington is still performing miracles at Dan Murphy’s & BWS and is as popular as ever on Instagram.