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Dr.Pilkington’s Miracle Cider

Brand Strategy | Creative Idea | Design | Packaging | Outdoor | POS


Vale Brewing had a distribution deal, some brown bottles and a whole bunch of delicious apples. The rest was up to us.

There would be no advertising support, we had to enter a crowded market and “win at the shelf”. Inspired by the snake oil salesmen of the wild west, and their miracle cure-alls, we came up with the name, created the quirky brand personality, and designed the packaging. All on a budget so small
you could lose it down the side of your couch.

We can happily report that some 8 years after batch No.1, the good Dr.Pilkington is still performing miracles at Dan Murphy’s & BWS and is as popular as ever on Instagram.