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FOR WHEN THINGS GO JUST A TID WRONG

Travel Insurance Direct had a problem. Because ‘travel insurance’ was in their name it meant they were paying a premium to Google for the search term.  Our solution was simple; start referring to the brand as TID and inject some personality. By doing so we created a memorable hook that could be repurposed time and time again, not only by us, but by the public. It’s an idea that led to some work that was just a TID funny…