Dealing with big banks and buying a home, especially your first, can be a daunting time. That’s also true if you’re self-employed. Thankfully RAMS provide a dedicated Home Loan Specialist to guide and support you through the entire journey. We called it ‘Greater Together’ and it allowed us to portray Raymond the Ram, and in turn the brand, as a genuine source of strength. The campaign has helped achieve record consideration levels, settlement growth and is moving into a second phase of development for 2018 launch.
In Greater Together, Richards Rose has created a brand idea that will help us motivate our entire business as well as the customers and audiences we’re engaging with. It’s the perfect, and importantly, deliverable articulation of how we operate as a business.
Christian Johannson, RAMS Head of Marketing