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With chiseled looks, loads of intuitive technology (MiTEC) and Mitsubishi’s legendary four-wheel drive performance, the new Triton is built to take on some pretty scary places.

To sum it all up we created a bold platform that extends far beyond the advertising. ‘Nothing can frighten a Triton’ is a confidence-inspiring catch-cry that brings smiles on the worksite, off the beaten track and in dealerships all around the country.

The campaign burst on to all broadcast and social channels and just like a ghost train, the launch spot sees a mate take two-time Dakar Rally Champion Toby Price, for the ride of his life.

Turn up the volume and hold on tight…