Built for the time of your life
Since 2016 we have worked with Mitsubishi Motors Australia to drive the brand to new heights. Electing to focus on their SUV offering, we introduced a new brand platform and tone that celebrates the feeling of owning a strong and capable SUV that doesn’t cost an arm and leg.
‘Built for the time of your life’ became the organising-idea to help fuse specific vehicles with specific lifestyle moments in a range of brand, product and retail campaigns.
Consideration, intention-to-buy, sales traffic, sales conversion and share gain have all grown strongly since the brand re-boot with some record breaking quarters across 2017 – all without any new product launches.