Built for the time of your life
Brand Strategy | Creative Platform | Design | TV | Digital | POS | Radio | eDM
Since 2016 we have worked with Mitsubishi Motors Australia to drive the brand to new heights. Electing to focus on their SUV offering, we introduced a new brand platform and tone that celebrates the feeling of owning a strong and capable SUV that doesn’t cost an arm and leg.
‘Built for the time of your life’ became the organising-idea to help fuse specific vehicles with specific lifestyle moments in a range of brand, product and retail campaigns.
Consideration, intention-to-buy, sales traffic, sales conversion and share gain have all grown strongly since the brand re-boot with some record breaking sales results along the way.