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Great Southern Bank is a new Australian bank with two big challenges: launch into a highly competitive market AND communicate their primary mission: to help make home ownership possible, particularly for millennials.

We developed the strategy of ‘Great Southern Bank helps you get clever’, based on the bank’s suite of smart products for achieving home ownership. This led to our overarching campaign idea: Happily Clever After. It’s a modern fairy tale with a happy ending: that you don’t necessarily have to save harder, you just have to save smarter.