AUSTRALIA’S MOST EFFECTIVE INDEPENDENT CREATIVE AGENCY – EFFIES 2018
We’re extremely proud that together with our client Mitsubishi Motors Australia, we were awarded 2 x GOLDS at The 2018 Effie Awards. Our entry titled ‘Moving from #6 to #3: How Mitsubishi is having the time of it’s life’ shone a light on our emotive master-brand strategy ‘Built for the time of your life’ and how it has driven new product relevance and dramatically reversed declining consideration.
We won GOLD in both the ‘Other Consumer Goods’ category as well as the highly coveted ‘Return On Investment’ category – arguably the most sought after marketing award in Australia. There is no bigger validation of effectiveness in our industry, or of our agency philosophy that ‘When we move people, we move business’.
We’re also extremely honoured to note that based on these results, we are ’Australia’s Most Effective Independent Creative Agency for 2018’.