THE SUBTLE ART OF STANDING OUT
Brand Strategy | Creative Idea | TV | Digital | Design | Outdoor | POS | B2B | Event
BlueScope tasked us with launching the new matt version of its iconic COLORBOND® range. We were instantly taken by its more natural, subtle finish and wanted to showcase distinctive Australian landscapes that shared the same qualities. ‘The subtle art of standing out’ became the idea and to bring it to life we teamed up with renowned adventurer and photographer Murray Fredericks.