BUILT AND BACKED FOR THE TIME OF YOUR LIFE
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Mitsubishi Motors unveiled Australia’s first ever 10 year new car warranty with 10 years capped priced servicing. The all-new Diamond Advantage program coincides with Mitsubishi celebrating 40 years in Australia and heralds its strong commitment to the future.
Building on our Gold Effie-winning brand platform, this confidence inspiring campaign proudly affirms every Mitsubishi is now ‘Built and backed for the time of your life.’
Clever match-cuts take you from archival footage to modern day driving scenarios, highlighting Mitsubishi’s long history of pioneering world firsts. From being first to win the grueling Dakar Rally a record 12 times, to launching the first Plug-in Hybrid Electric SUV, to now upping the ante with a ground breaking Australian first 10 year warranty and service guarantee.
“For decades Mitsubishi have achieved automotive firsts that have in turn enabled owners to achieve a little more in their lives. So in this, Mitsubishi’s 40th year in Australia, it’s been great to not only remind people of these ‘firsts’, but importantly introduce a new one that means they can have 10 out of 10 confidence for the next decade.” – Adam Rose