2021 ECLIPSE CROSS.
HERE NOW FOR WHEREVER NEXT.
Creative Idea | TV | Digital | Content | Influencer | Social |
Brochure | eDM | Homepage
The launch the 2021 Eclipse Cross, saw a continuation our successful ‘Here Now For Wherever Next’ positioning. A bit like a modern ‘Choose Your Own Adventure’, the latest installment sees the striking new SUV take an urban couple on a spontaneous adventure – all thanks to its new 8” touchscreen with built-in satellite navigation.
Each time the Sat Nav screen is swiped, a new exterior environment is seamlessly dragged into view and the couple are taken on a different path. We also produced left-hand drive versions of the creative specifically for North American and Canadian markets.
To bring the idea to life in digital we hit the road with new Eclipse Cross Ambassador Jade Tunchy and her partner Lachie Brycki, and gave our audience the chance to win their very own ‘Wherever Weekend.’ Needless to say, we never knew what was going to happen next…